Riveredge Cosmetic Dentistry
Riveredge Cosmetic Dentistry
Unit 2C
Hylton Park
Sunderland SR5 3HD

Riveredge Cosmetic Dentistry Website Privacy Policy

Version no. PP-STD-001

Introduction
Important information and who we are

Purpose of this privacy notice

This privacy notice aims to give you information on how Riveredge Cosmetic Dentistry collects and processes your personal data through your use of this website, including any data you may provide through this website when you book an appointment, sign up to our newsletter or request information on our services.

Controller

Riveredge Cosmetic Dentistry: is the controller and responsible for your personal data (collectively referred to as “we”, “us” or “our” in this privacy notice). If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact us using the details set out below.

Contact details

Our full details are:

Full name of legal entity: Riveredge Dentistry Limited
Email address: [email protected]
Postal address: Riveredge Dentistry Limited, Unit 2C, Hylton Park, Sunderland, Tyne and Wear, SR5 3HD.

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). Please contact us in the first instance as we would appreciate the chance to deal with your concerns before you approach the ICO.

Third-party links

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

The data we collect about you

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer the following different kinds of personal data about you:

When you register as a new patient or enquire about new treatments, we may collect certain information about your dental health. We will only collect this information directly from you. Some companies provide services to you on our behalf, such as the agencies who manage our website or the live chat function. [We may also use third party agencies to facilitate telemarketing activities (but only where you have consented to being contacted by us for such purposes). Further information can be provided to you about these companies on request.] We may share your personal data with these companies so that they can process it and we can provide services to you. These companies can only use your data on our instructions (i.e., not for their own purposes) and they must act in accordance with data protection laws. We do not collect any other special categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email, text message or postage.

Marketing & communications

If you raise an enquiry with us or book an appointment via our website, we will ask for your consent to store and use your personal data for marketing purposes. For example, to share certain offers or promotions that may be of interest to you or provide you with news and information about our practice.

If you choose not to provide your consent for us to use your data in this way, we will not send you any marketing communications and your data will be solely used for the purposes of providing our services to you, as further detailed in this privacy policy. If you do wish to receive marketing information from us, we may share this data with our parent company, Dentex Healthcare Group Limited and certain third-party companies who contribute to our marketing activities, in order to deliver these marketing communications to you.

If you choose not to provide your consent for us to use your data in this way, we will not send you any marketing communications and your data will be solely used for the purposes of providing our services to you, as further detailed in this privacy policy. If you do wish to receive marketing information from us, we may share this data with our parent company, Dentex Healthcare Group Limited and certain third-party companies who contribute to our marketing activities, in order to deliver these marketing communications to you.

We may also share your data with third-party companies for remarketing purposes. You may see certain advertisements for our website, or products, on third party websites, including on social media or advertising platforms (e.g., Google or Bing). These advertisements may be tailored to you using cookies (which track your website activity and enable us to serve advertisements to individuals who visit our website). Further information on this can be found in our Cookies Notice below. If you see an advertisement on social media relating to our practice or products this may be because we have engaged the social network / advertising platform to show these advertisements. In some cases, this may involve sharing your email address with the social network / advertising platform.

Your data may also be used to generate anonymised statistics for the purpose of enhancing our website and advertising.

You have the right to withdraw consent to marketing at any time by contacting us on [email protected]. We will also include the option to withdraw consent in every marketing communication which you receive from us.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you, and any applicable regulator, of a breach where we are legally required to do so.

Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These are as follows:

If you wish to exercise any of the rights set out above, please contact us at www.riveredge.co.uk

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made several requests. In this case, we will notify you and keep you updated.